{"title":"New Lenses","description":"","products":[{"product_id":"fujifilm-xf-27mmf2-8-r-wr-lens","title":"Fujifilm XF 27mmF2.8 R WR Lens","description":"\u003cp\u003eThe \u003cstrong\u003eFujifilm XF27mmF2.8 R WR\u003c\/strong\u003e is an ultra-compact pancake prime lens designed for Fujifilm X Series mirrorless cameras. Featuring a versatile 27mm focal length (41mm equivalent), bright f\/2.8 aperture, and weather-resistant construction, this lightweight lens is ideal for street photography, travel, portraits, and everyday carry.\u003c\/p\u003e\n\u003cp\u003eIts slim profile keeps X Series cameras compact while delivering sharp image quality, fast autofocus, and a natural perspective similar to the human eye.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":45083226898632,"sku":"FUJIXF27F28WR-BLK","price":510.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9691\/6680\/files\/xf27_f2.8_wr_1.png?v=1782846206"},{"product_id":"fujifilm-xf-50mm-f2-lens","title":"Fujifilm XF 50mm F2 Lens","description":"\u003cp\u003eThe \u003cstrong\u003eFujifilm XF 50mm F2 \u003c\/strong\u003eis a compact telephoto prime lens designed for Fujifilm X Series mirrorless cameras. Featuring a 50mm focal length (76mm equivalent), bright f\/2 aperture, and weather-resistant construction, this lightweight lens delivers sharp image quality, smooth background blur, and fast autofocus performance.\u003c\/p\u003e\n\u003cp\u003eIdeal for portraits, street photography, detail shots, and everyday shooting, the XF 50mm F2 balances portability with professional optical performance.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":45083239579848,"sku":"FUJIXF50F2WR-BLK","price":567.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9691\/6680\/files\/fujifilm_xf_50mm_f2_lens_1.png?v=1778868505"},{"product_id":"fujifilm-xf-23mm-f2-lens","title":"Fujifilm XF 23mm F2 Lens","description":"\u003cp\u003eThe \u003cstrong\u003eFujifilm XF 23mm F2\u003c\/strong\u003e is a compact wide-angle prime lens designed for Fujifilm X Series mirrorless cameras. Featuring a versatile 23mm focal length (35mm equivalent), bright f\/2 aperture, and weather-resistant construction, this lightweight lens is ideal for street photography, travel, documentary work, and everyday shooting. Its fast autofocus, sharp optics, and portable design make it a reliable everyday lens for both photography and video.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":45083240792264,"sku":"FUJIXF23F2WR-BLK","price":567.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9691\/6680\/files\/fujifilmxf23mmlens1.jpg?v=1778868955"},{"product_id":"fujifilm-xf-35mm-f2","title":"Fujifilm XF 35mm F2","description":"\u003cp\u003eThe \u003cstrong\u003eFujifilm XF 35mm F2\u003c\/strong\u003e is a compact standard prime lens designed for Fujifilm X Series mirrorless cameras. Featuring a versatile 35mm focal length (53mm equivalent), bright f\/2 aperture, and weather-resistant construction, this lightweight lens delivers sharp image quality, smooth background blur, and fast autofocus performance. \u003c\/p\u003e\n\u003cp\u003eIdeal for portraits, street photography, travel, and everyday shooting, the XF 35mm F2 offers a natural perspective in a portable design.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":45083241775304,"sku":"FUJIXF35F2WR-BLK","price":510.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9691\/6680\/files\/fujifilmxf35mmf2lens1.jpg?v=1778869282"},{"product_id":"fujifilm-xf-70-300mm-lens","title":"Fujifilm XF 70-300mm Lens","description":"\u003cp\u003eThe \u003cstrong\u003eFujifilm XF 70-300mm\u003c\/strong\u003e is a versatile telephoto zoom lens designed for Fujifilm X Series mirrorless cameras. Covering an equivalent focal range of 107–457mm, this compact zoom lens is ideal for wildlife, sports, travel, aviation, and outdoor photography.\u003c\/p\u003e\n\u003cp\u003eFeaturing optical image stabilization, weather-resistant construction, and fast autofocus performance, the XF 70-300mm delivers sharp image quality and extended reach in a lightweight portable design.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":45083243249864,"sku":"FUJIXF70300-BLK","price":1077.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9691\/6680\/files\/fujifilmxf7030lens1.jpg?v=1778869626"},{"product_id":"fujifilm-xf50mmf2-r-wr-lens-black","title":"Fujifilm XF50mmF2 R WR Lens, Black","description":"\u003cp\u003eThe \u003cstrong\u003eFujifilm XF50mmF2 R WR Lens\u003c\/strong\u003e is a compact, lightweight telephoto prime lens for Fujifilm X Series cameras. With a \u003cstrong\u003e50mm focal length\u003c\/strong\u003e, equivalent to 76mm in 35mm format, and a bright f\/2 aperture, it is ideal for portraits, detail shots, travel, and everyday photography with smooth background separation.\u003c\/p\u003e\n\u003cp\u003eIts weather-resistant design helps protect against dust and moisture, while the fast, quiet autofocus makes it a reliable option for both stills and video. Fujifilm lists the lens at approximately 60.0mm x 59.4mm and 200g.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":45132412125384,"sku":"FUJI-XF50F2-BLK","price":567.49,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9691\/6680\/files\/fujifilmxf50mmf2rwrlens1.jpg?v=1783436458"},{"product_id":"fujifilm-xf23mmf2-r-wr-lens-black","title":"Fujifilm XF23mmF2 R WR Lens, Black","description":"\u003cp\u003eCompact, lightweight, and weather-resistant, the Fujifilm XF23mmF2 R WR Lens is a versatile prime lens for everyday photography. Its 23mm focal length gives a natural 35mm full-frame equivalent view, making it great for street photography, travel, portraits, and daily shooting. The bright f\/2 aperture helps with low-light scenes and soft background blur.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":45132413534408,"sku":"FUJI-XF23F2-BLK","price":567.49,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9691\/6680\/files\/fujifilmxf23mmf2rwrlens1.jpg?v=1783437587"},{"product_id":"xf35mmf2-r-wr-lens-black","title":"XF35mmF2 R WR Lens, Black","description":"\u003cp\u003eCompact, lightweight, and weather-resistant, the \u003cstrong\u003eFujifilm XF35mmF2 R WR Lens\u003c\/strong\u003e is a versatile everyday prime lens for Fujifilm X Series cameras. Its \u003cstrong\u003e35mm focal length\u003c\/strong\u003e gives a natural \u003cstrong\u003e53mm full-frame equivalent view\u003c\/strong\u003e, making it great for portraits, street photography, travel, and daily shooting. The bright \u003cstrong\u003ef\/2\u003c\/strong\u003e aperture helps create soft background blur and performs well in lower light\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":45132414222536,"sku":"FUJI-XF35F2-BLK","price":510.49,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9691\/6680\/files\/xf35mmf2rwrlens.jpg?v=1783438306"},{"product_id":"fujifilm-xf70-300mmf4-5-6-r-lm-ois-wr-lens","title":"Fujifilm XF70-300mmF4-5.6 R LM OIS WR Lens","description":"\u003cp\u003eThe \u003cstrong\u003eFujifilm XF70-300mmF4-5.6 R LM OIS WR\u003c\/strong\u003e is a compact telephoto zoom lens for Fujifilm X Series cameras. With a \u003cstrong\u003e107–457mm\u003c\/strong\u003e full-frame equivalent range, it’s great for wildlife, sports, travel, and outdoor photography.\u003c\/p\u003e\n\u003cp\u003eOptical image stabilization helps reduce camera shake, while weather-resistant construction makes it a strong choice for shooting in changing conditions.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":45134671544520,"sku":"FUJI-XF70300-OISWR","price":1077.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9691\/6680\/files\/fujifilmxf70300mmlens1.jpg?v=1783437681"},{"product_id":"fujifilm-xf10-24mmf4-r-ois-wr-lens","title":"Fujifilm XF10-24mmF4 R OIS WR Lens","description":"\u003cp\u003eThe \u003cstrong\u003eFujifilm XF10-24mmF4 R OIS WR\u003c\/strong\u003e is a wide-angle zoom lens for Fujifilm X Series cameras. Its \u003cstrong\u003e10-24mm range\u003c\/strong\u003e gives a 15-36mm full-frame equivalent view, making it great for landscapes, interiors, architecture, travel, and everyday wide shots. Optical image stabilization helps reduce camera shake, while the weather-resistant design makes it a reliable choice for outdoor shooting.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":45134716797128,"sku":"FUJI-XF1024F4-OISII","price":1361.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9691\/6680\/files\/fujifilmxf1024mmlens1.jpg?v=1783438447"},{"product_id":"fujifilm-xf23mmf2-8-r-wr-lens-black","title":"Fujifilm XF23mmF2.8 R WR Lens, Black","description":"\u003cp\u003eThe \u003cstrong\u003eFujifilm XF23mmF2.8 R WR\u003c\/strong\u003e is a compact prime lens for Fujifilm X Series cameras. 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